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Chapter 1 the basics of market research 5 chapter 2 research objectives 19 chapter 3 research design 39 chapter 4 an introduction to research • the market research society’s code of practice which sets out guidelines for protecting people who are interviewed and ment of the potential for their products they will have judged the. The textbook compares marketing research contact methods and suggests: on this side of this page but please feel free to draft a “practice” version on the back of any page of this exam and then copy it onto this page after a careful rereading and editing segmentation and targeting are important ideas in marketing midterm exam author: reaz last modified by: betsy gelb. Sample exam questions sample hospitality and tourism exam 1 1 most potential for misuse: a improved product quality c sharing of sensitive information b market research d technology planning sample hospitality and tourism exam 2 12 a business improves its technology so it can better meet customer wants and needs this results from a.